BenBits wins lawsuit against Perfetti van Melle

The court ruled in favor of BenBits and dismissed the preliminary injunction filed by global confectionery manufacturer Perfetti van Melle Benelux BV. Contrary to the claim made by Perfetti, producer of Mentos chewing gum, among other products, BenBits' chewing gum is indeed made from a natural gum base and may also carry the labels 'natural' and 'plastic-free'. BenBits was convinced from the outset that its claims were indeed correct.

Milan Dontje, director of BenBits, is pleased with the ruling and is looking forward to the future with optimism: "I am glad that the court ruled in BenBits' favor. This is not only important for the chewing gum revolution, it also means a lot for our role as a small and innovative player. We have demonstrated what we stand for and believe in chewing gum and packaging that is better for people and the environment. BenBits now produces the chewing gum in a unique turtle shape at its own factory in Heerhugowaard, which officially opened yesterday."

About BenBits

BenBits, the first brand to launch sugar-free chewing gum in the Netherlands in the 1970s, is now introducing the new generation of chewing gum: plastic-free and sustainable, with only ingredients of natural origin. BenBits plant-based chewing gum is vegan, has a natural gum base, contains no colorants (such as E171), and is sugar-free. BenBits has plastic-free packaging made from recyclable paper and supports the Plastic Soup Foundation in its mission to reduce plastics and microplastics in nature. BenBits chewing gum comes in two flavors: Spearmint and Peppermint, packaged in bags of 12 pieces. BenBits is available at Jumbo, Holland&Barrett, Ecomundo, and soon at Stach and Crisp. For more information, visit www.benbits.com.